Technical skills

The stack behind every build.

Whazoo is run by Craig, out of Cornelius, NC. Every site, campaign and AI system on this page is designed, coded and launched in-house. No templates, no page builders, no outsourced dev. Here's exactly what that covers.

The Whazoo monkey standing on a glowing podium, arms crossed

Daily · used on every project Production · shipped for clients Working · used when a job needs it

01

Front-end engineering

Fast, custom websites written by hand, built to look like a premium brand on every screen.

HTML5 & modern CSS

Semantic markup, Grid and Flexbox layouts, custom properties, fluid type with clamp(), mobile-first responsive design.

GridFlexboxCustom propertiesResponsive

JavaScript (ES2020+)

Vanilla JS for menus, modals, sliders, forms and booking flows, with no framework weight unless a project needs it.

DOM APIsIntersectionObserverFetch

Motion & animation

Scroll-driven reveals, page-load sequences and micro-interactions, tuned to stay smooth on phones.

GSAPCSS keyframesrequestAnimationFrame

Canvas & WebGL effects

Particle fields, shader backgrounds and interactive hero effects, like the ones running on whazoo.pro.

Canvas 2DWebGLGLSL shaders

Accessibility

Keyboard-friendly menus, ARIA labelling, readable contrast and reduced-motion fallbacks.

ARIAFocus statesprefers-reduced-motion

React

Component-based builds for app-like projects, when a site needs more than static pages.

ComponentsState
The Whazoo monkey inspecting a performance dashboard with a magnifying glass

Performance & SEO

A beautiful site nobody finds is a wasted one.

Speed and search are built in from the start.

02

Performance & SEO

Core Web Vitals

Lean pages, deferred scripts and priority hints so sites load fast on 4G and score well in Lighthouse.

LCPCLSLighthouse

Image & video pipeline

WebP conversion, responsive srcset, lazy loading and compressed MP4 hero video.

WebPsrcsetFFmpeg

Technical & local SEO

Schema.org structured data, sitemaps, canonical tags, Open Graph cards and city-targeted service pages.

JSON-LDSitemapsOpen GraphLocal SEO

Caching & headers

Long-lived asset caching with fresh HTML on every deploy, plus security headers on every site.

Cache-ControlSecurity headers
03

AI production

AI is in the workflow every day: for building faster, for making visuals, and inside the systems clients use.

AI-assisted development

Agentic coding with Claude Code to design, build and ship sites in days, with every change reviewed by hand.

Claude CodePrompt engineering

AI image & video

Studio-grade hero images, product shots and short video clips generated and edited to match each brand.

Image generationImage editingAI video

Cutouts & retouching

AI background removal, recolouring and compositing, so client photos sit cleanly inside a designed scene.

Background removalCompositing

On-site AI assistants

Website chat assistants trained on a business's own services, prices and policies to answer and book.

ChatbotsLLM APIs

AI answering & follow-up

Missed-call text-back, AI phone answering and automated follow-up so no lead goes cold.

Voice AISMSAutomation

Programmatic video

Promo, explainer and social videos built in code, so they can be versioned and re-rendered for each client.

HTML videoMotion graphics
04

Acquisition systems

The part that turns a website into a pipeline of booked appointments.

Meta Ads

Facebook and Instagram lead campaigns, audience setup, creative testing and pixel tracking.

Lead adsPixelRetargeting

Google Ads

Local search campaigns built around the services and towns a business actually wants to win.

SearchLocalConversion tracking

CRM & pipelines

Every lead captured in one place, with stages, reminders and automated hand-offs.

PipelinesAutomations

Booking & reviews

Online booking, appointment reminders and review requests that keep the star rating climbing.

BookingRemindersReviews

Landing pages & CRO

Focused landing pages, quote forms and calls to action, tested and tightened to convert ad traffic.

FormsA/B testsCTAs

Reporting dashboards

Clear numbers on leads, cost per lead and booked jobs, so owners see what their spend produces.

KPIsCost per lead
05

Brand & design

Identity work that gives small businesses the look of an established name.

Brand identity

Logos, colour systems and type pairings, delivered as web-ready files and simple brand guides.

LogosColourTypography

UI & web design

Editorial, high-contrast layouts designed directly in the browser and refined on real devices.

LayoutMobile-first

Figma

Mockups, design hand-off and brand assets when a client team works in Figma.

MockupsAssets

Social creative

Ad creatives, post templates and short-form video sized for every platform.

Ad creativeReels
06

Hosting & delivery

Launch is the start. Sites stay fast, secure and up to date after go-live.

Netlify

Sites deployed with forms, branch previews and instant rollbacks.

DeploysFormsPreviews

Domains, DNS & SSL

Custom domains, subdomains for individual listings, redirects and HTTPS on every site.

DNSSubdomainsHTTPS

Git & GitHub

Version control on every project, so each change is tracked and can be rolled back.

GitGitHub

Shopify

Storefront setup, theme customisation and product catalogues for e-commerce clients.

ThemesProducts

Proof, not promises

Every skill on this page is running on a live site.

Click through a few of them. Each one was designed, written, built and launched by Whazoo.

Next step

Put the whole stack to work for your business.